Lecture Social Media in China

On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.

After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.

The full lecture can now be viewed below.

To my surprise (since I don’t consider myself an expert on social media outside China) I was invited to participate in a panel discussion on social media after the lecture, where I shared some more insights on China with the visitors of the seminar.

We hope you enjoy these materials and they are helpful to your understanding of Internet and social media in China.

If you have any further questions, feel free to contact us.

Ed Sander